Pink Side of the Moon

By 1800FlyEurope in Destination Highlights | on July 3rd, 2012

photo courtesy of LaNotteRosa.it

Notte Rosa | Pink Night

Each July, the Rimini Riviera coastal region transforms, and city and village downtown facades morph into a sea of pink. Notte Rosa (Pink Night) is similar to a “New Year’s” celebration; well over a million people flock to the Adriatic’s shore to jubilantly ring in the arrival of summer. Buildings and bridges are aglow with pink spotlights, and pink roses and balloons prettify the streets. Men and women hit the beach dressed in their finest pink attire, and restaurants feature pink tinted food and drinks. The midnight hour brings with it a shower of synchronized fuchsia fireworks, which are set off over the 120 km stretch of sandy beaches.

Pink Night is a relatively new festival, which was founded in Rimini in 2006. Originally it was a day that was established to celebrate femininity and was Italy’s take on Paris’ Nuit Blanche (White Night). Today, the event has grown to include all the cities and towns along the Rimini Riviera. The parties begin a few days before the big event, and although the pink theme has stuck, it is no longer gender specific. Now the color has come to represent the gathering of friends, family, and couples.

photo courtesy of LaNotteRosa.it

There is a different motif each year, and the “Pink Side of the Moon” is the motto for the July 6th 2012 holiday. Inspiration for Notte Rosa’s 7th anniversary emerged from Pink Floyd’s album title, “The Dark Side of The Moon” and Apollo’s 1969 landing on the moon. This year’s event-goers will be entertained with parades, live music, theatrical performances, an abundance of food and drinks, 24 hour entrance to many museums, and shimmering pink fireworks that will illuminate the sky.

photo courtesy of LaNotteRosa.it

Major resorts will try to outdo one another with their creative interpretations of all things pink and lunar. It will truly be a spectacular scene, and a bright Waning Gibbous moon will make a captivating backdrop to the extravagant firework display. If you are fortunate enough to have your flights to Europe booked for this week, the Rimini Riviera is the place to be.

photo courtesy of LaNotteRosa.it

 

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Written by 1800FlyEurope

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